Vacature Social Media Manager

Social Media Manager in Maastricht

Welcome to Maastricht University!

Maastricht University’s Faculty of Science and Engineering seeks a Social Media Manager who is excited to connect to our prospective students, for the duration of 6 months.

Social Media Manager

• Our goal: Strengthen the visibility of the Faculty of Science and Engineering (FSE) among our key audiences – especially prospective students.
• Your colleagues: A diverse team of 10 marketing and communication professionals, working closely with student ambassadors and partners across the faculty to raise visibility and foster engagement.

We are looking for a social media manager who takes up the challenge of managing our social media landscape. As social media manager, you build upon our existing social media strategy, you create engaging content and manage our online presence across various platforms. You are both analytical and hands-on: you evaluate our social media performance, identify trends and optimize our campaigns, while also creating messages in a (visually) attractive way.

Your responsibilities

The scope of your responsibilities reflects our faculty’s research and education profile. Your most important target audiences are prospective and current bachelor’s and master’s students.

Your tasks vary on a day-to-day basis, and take place in these domains:

• Strategy: shaping our faculty’s social media plan, advising on marketing projects and campaigns, offering expertise on effective communication strategies and audience engagement, ensuring alignment with the faculty’s goals and target audience needs
• Managing: you will be supervising our student ambassadors for social media, guiding them in creating content, engaging with prospective students, responding to comments and messages and fostering a community
• Execution: creating content, including text, images and videos, across various platforms, in a tone of voice that is aligned with our faculty’s brand
• Analysis: analysing our social media performance and ensure web care, track and report engagement metrics

As social media manager, you join 10 other professionals in the Marketing and Communications team of the faculty. You work closely with the Faculty Board and members of the various departments withing the faculty, as well as with a team of dedicated student assistants. Within the university, you take part in the UM social media team, where you meet your peers from other faculties and the central marketing and communications team.

Are you a content creator at heart? Do your colleagues or your followers consider you a skilled and versatile communicator? And does your brain kick into gear at the thought of managing our social media channels, at one of the most dynamic places in Limburg?

Wonderful – then we would love to welcome you in our team!

What you bring We are not looking for a checklist, but for who you are and what you can contribute. Do you recognize yourself in this?

• Strategic and hands-on. You think in plans, but you are just as comfortable putting them into practice – from strategy to posts.
• Organisationally sensitive. You navigate easily within an academic environment and know how to involve stakeholders.
• A strong communicator. You write and speak English fluently (native or near-native level), with excellent writing skills and a feel for tone of voice.
• Visually creative. You have experience with video production and digital editing tools (Photoshop, InDesign, etc.).
• A team player. You enjoy working together, guiding student ambassadors, and contributing with enthusiasm and energy.

In addition, you have at least a bachelor’s degree (or equivalent experience) in Social Media Management, Marketing, Communications, or a related field.

What we offer

As Social Media Manager at Faculty of Science & Engineering , you will be employed by the most international university in the Netherlands, located in the beautiful city of Maastricht. In addition, we offer you:

• Good employment conditions. The position is graded in scale 8 according to UFO profile Communications Officer, with corresponding salary based on experience ranging from €3382,00 and €4484,00 gross per month (based on a full-time employment of 38 hours per week). In addition to the monthly salary, an 8.0% holiday allowance and an 8.3% year-end bonus apply.
• An temporary contract for a period of 6 months (to cover for leave) with a scope of 1,0 FTE, starting as soon as possible.
• At Maastricht University, the well-being of our employees is of utmost importance, we offer flexible working hours and the possibility to work partly from home if the nature of your position allows it. You will receive a monthly commuting and internet allowance for this. If you work full-time, you will be entitled to 29 vacation days and 4 additional public holidays per year, namely carnival Monday, carnival Tuesday, Good Friday, and Liberation Day. If you choose to accumulate compensation hours, an additional 12 days will be added. Furthermore, you can personalize your employment conditions through a collective labor agreement (CAO) choice model.
• As Maastricht University, we offer various other excellent secondary employment conditions. These include a good pension scheme with the ABP and the opportunity for UM employees to participate in company fitness and make use of the extensive sports facilities that we also offer to our students.
• Last but certainly not least, we provide the space and facilities for your personal and professional development. We facilitate this by offering a wide range of training programs and supporting various well-established initiatives such as 'acknowledge and appreciate'.

The terms of employment at Maastricht University are largely set out in the collective labor agreement of Dutch Universities. In addition, local provisions specific to UM apply. For more information, click here

About Maastricht University

At Maastricht University, we work together to find answers that move the world forward. We do this with 23,000 students and 5,000 staff, spread across five cities in the region, six faculties, and over 70 research institutes in the Euregio. Here you will have the space to push boundaries and discover new opportunities – for yourself and for the world around you. Because real answers are found together.

Click herefor more information about UM.

Faculty of Science and Engineering

We’re Maastricht University’s Faculty of Science and Engineering (FSE): the youngest and most international science, technology, engineering and mathematics faculty in the Netherlands. Following years of explosive growth, we now proudly call ourselves home to around 3800 students and 500 staff members spread out over four different cities in Limburg. As a faculty, we’re eager, deeply committed to both education and research, and a bit rebellious.

STEM research in Maastricht | The Faculty of Science and Engineering (FSE) is home to several outstanding departments and institutions covering education and research in Science, Technology, Engineering and Mathematics (STEM) as well as the liberal arts and sciences. We are a young and rapidly growing faculty, which currently offers both bachelor’s and master’s programmes.

https://www.maastrichtuniversity.nl/fse

Living and working in Maastricht | Situated in the heart of Europe and within 30 kilometers from the German and Belgian borders, Maastricht and its 120,000 inhabitants have a strong international character. It is a safe and family-friendly city with a history spanning more than 2,000 years. The city’s rich past is reflected everywhere in the streets: the ratio of monuments-to-inhabitants is roughly 1:73.

Curious?

Are you interested in this exciting position but still have questions? Feel free to contact

Rob Kock at [email protected] for more information.

Applying?

Or are you already convinced and ready to become our new Social Media Manager? Apply now, no later than 19 October 2025, for this position.

To apply, please click on the Apply now button and submit your CV and a motivation letter.

The vacancy is open for internal and external candidates. In case of equal qualifications, internal candidates will be prioritized.

Maastricht University is committed to promoting and nurturing a diverse and inclusive community. We believe that diversity in our staff and student population contributes to the quality of research and education at UM, and strive to enable this through inclusive policies and innovative projects led by teams of staff and students. We encourage you to apply for this position.